What are some great ways to take a brand spanking new company I have just started up and generate a catchy, yet effective social media presence to generate my sales? This wasn’t quite a tricky question to ask myself, but more or less, where do I start? I decided to break it down into basic concepts and thought to myself, “I need to get up off this couch first.” If you want to promote your brand and generate any type of sales you must take the first course of action instead of waiting for something to happen. To be more vocal and present on my company’s social media accounts will help to stay in the loop and up to date with the hottest trends and information. Once you get up and take action, then it’s time to set your company goals. I decided to focus on SMART goals to make sure I can fully utilize my social media accounts to take my brand forward. Ensuring that these goals are specific, measurable, attainable, relevant, and timely will be key to not putting too much onto my plate, or the company’s for that manner. First, I want to make goal specific ideas and not too many either, so that way we can focus hard on a few quality goals, and not try to juggle a high quantity of meaningless goals. I believe to start out and generate sales, we need to have our basic forms of media to be effective. Using a company website, Facebook page, Instagram, and creating an app will be an effective starting point of owned media.
From there, we can project our brand name and image through earned media, by presenting a positive word of mouth to clients, and possible customers. With these hopes, we can generate more and more earned media and use that to spread the brand. Starting out, we should watch our marketing budget and not try to use too much paid media. However, as we start gaining steam it would be effective to utilize influencers and click ads within our social media channels.
Our SMART goals will be measurable based off of our sales reports and seeing how far word-of-mouth and influencer based promotions grow. Now, when it comes to communication, as a newer company we can use a base model of consumer to customer, and customer to consumer. With a majority of consumer to customer coming in the form of social media relay of information.
Our relevance and timeliness will dictate the attainability of the remaining part of our SMART goals. The best way to be relevant from the get go on social media is to decide who is our target customer for this product/s. Those individuals and group will be the focus of who our audience will primarily be and we want to ensure a family felt atmosphere. It’s important to build lasting relationships and have quality followers and not just about collecting followers in general. By building these strong relationships, it will allow for word of mouth on the brand spread at a faster rate and aim for timely returns in sales. I strongly believe that if we focus on these simple uses of site, app, Facebook, and Instagram, we will be able to start the company out on a basic platform. At the same time, by using these major social media channels and a company foundation in a website, it’ll lead to successful sales in the near future. Last, but not least, it is a major key that we focus on utilizing one brand logo and projecting that same logo as close to possible on each social media platform we use.
Why I am taking Social Media for Organizations 